It is one of the pioneers of the modern eyewear industry. Founded in 1973, the originally Austrian brand Robert La Roche has always been avant-garde thanks to its sense of creativity, which constantly questions itself. After relaunching in 2014, Robert La Roche is more determined than ever to set a new and radical standard for what eyewear can be. It also aims to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression. 

The partnership between Anthony Reid and his chief designer Klaus Huber has reinvented the brand. By producing its entire collection in Austria, Germany and Italy, it positions itself as the heir to a meticulous European manufacturing tradition. It’s a return to basics founded on the use of the finest materials and respect for the environment.