Underneath its slightly Frenchy airs, the name of the Binôche eyewear brand turns out to be the combination of Biche and Gino, two Belgian designers who have joined forces to produce eyewear that is at once bold, comfortable and accessible. The contraction of the names of its founders refers to the French term "binocle".
Opposed to child labor and exploitation in certain regions of the world, the brand makes it a point of honor to have all its frames manufactured in France, Italy or the Netherlands, according to the European standards in force. Their philosophy advocates quality and solidity as well as elegant finishes. The models are on clearance at La Zone Optique.
