DITA is a luxury eyewear brand known for its celebrity style and timeless yet avant-garde designs. Founded in 1995 by John Juniper and Jeff Solorio, the brand draws inspiration from dancer, actress, and model Dita Von Teese.

DITA frames are designed in Los Angeles and handcrafted in Japan using only the highest quality materials, including 18-karat gold, titanium, white gold, and Japanese Zyl acetate. The brand maintains close relationships with icons from various fields, including entertainment, fashion, culture, and sports.

Inspired by Dita Von Teese

The brand’s striking name was inspired by dancer, actress, and model Dita Von Teese. According to one story, founder John Juniper jokingly asked for permission from the burlesque queen in 1993, before the brand even existed. There is certainly some truth to this myth, as DVT once wore the first DITA prototype and later collaborated with the brand.

Beauty, Craftsmanship, and Innovation

Of course, good connections in the right circles aren’t everything. DITA simply creates high-quality eyewear. This philosophy has been at the core of the brand since its inception in 1995 when Juniper teamed up with Jeff Solorio. Together, they established the brand’s ethos, built on beauty, craftsmanship, and a culture of innovation.

The old-school Hollywood glamour that the brand represents today is rooted in its mission to revive classic designs from the '60s, '70s, and '80s with modern production techniques and a high level of craftsmanship. It’s a formula that works—and the brand’s loyal following proves that this is more than just a passing trend.