It is one of the pioneers of the modern air industry. Founded in 1973, the originally Austrian brand Robert La Roche has always been called forward-thinking because of its creative and ever-challenging sense of purpose. It has been undergoing a major transformation since its inception, after the reboot in 2014, more determined than ever to set a radical new standard for eyewear. The brand also aims to show what a small group of people can do with raw creative vision and an ever-growing enthusiasm for innovative expression.

The tandem of Anthony Reid and his chief designer Klaus Huber is determined to reinvent the brand. By producing all of their collections in Austria, Germany and Italy, they have established themselves as the heirs of a traditional European manufacture with a meticulous approach. A return to the roots that is also accompanied by a return to the nobility of materials, and a great respect for the environment.