Under its airs a little bit frenchy, the name of the mark of glasses Binôche turns out to be the combination of Biche and Gino, two Belgian creators who joined to produce at the same time audacious, comfortable and accessible glasses. The contraction of the names of his founders makes reference to the French term "binocle".

Set against the work and against the exploitation of the children in certain regions of the world, the mark makes it a point of honor to make all its frames in France, in Italy or in the Netherlands, according to the current European standards.Their philosophy advocates the quality and the solidity as well as the elegant finishes .. Models are in liquidation at La Zone Optique.