ROBERT LAROCHE

Robert La Roche is one of the pioneers of the modern eyewear industry.

Founded in 1973, this originally Austrian brand has always been considered avant-garde, thanks to its ever-evolving sense of creativity and innovation. Since its early days, the brand has undergone a significant transformation, especially after its revival in 2014, with a renewed determination to set a radical new standard in eyewear design.

The brand also aims to showcase what a small group of visionaries can achieve with raw creative vision and an ever-growing enthusiasm for innovative expression.

The duo of Anthony Reid and head designer Klaus Huber is committed to reinventing the brand. By producing their entire collection in Austria, Germany, and Italy, Robert La Roche stays true to European craftsmanship traditions, ensuring meticulous attention to detail.

This return to its roots also brings a renewed focus on premium materials and a strong commitment to environmental sustainability.